On the style, the generalization "Only assholes get patents" turned me off quickly.
But on the content itself, there wasn't much in there that related to the title of the article "Defending your app from copies and clones": the author talks about copyrights, and trademarks (not patents, because apparently it's only for assholes), but explains how little use it is: am I supposed to be encouraged or discouraged to follow those paths?
Then the rest seems to be an exercise in despair, convincing you that there's nothing you can do anyways and you're screwed.
I ended the read a bit perplexed, as I wasn't able to squeeze any substantific marrow.