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This headline is valuable in being so precisely mistaken.

I've been around Silicon Valley since the late 90s. It hasn't changed. What has changed is the amount of attention you can get by attacking it.

When Google was little, it seemed cute and inconsequential. To attack it would have seemed mean (and inconsequential). Now that Google is big, attacking it reads instead as "speaking truth to power." But Google is no more evil now than it was in the past. Which is not to say that Google was ever perfect, just that the change in reporters' attitudes toward it derives – whether the reporters realize it or not – from nothing more than its increased size.

Well, given the Snowden leaks and knowing the forced complacency with government surveillance, I think that people are just waking up to just how invasive technology is in our lives.

The direction we're moving towards seems to be one in which Amazon controls what you can buy by blocking out competing products. Google controlling what you can learn by censoring results based on politics. Facebook controls which news you read by allowing for purchased content. It may be related to the size of the company, but I think it's more related to the general conscientiousness of society as a whole and the awareness of how dangerous these companies are.

But are the valley companies worse then the old gatekeepers of information who is pretty much the ones currently leading the charge against the internet giants.

It's really easy to pick what look like a powerfull target and accuse them of doing what you want in order to gain the exact same power, in fact just about every totalitarian state seams to have used that propaganda tacics.

It's much harder to come up with a coherent strategy to actually improve the situation to the point where no gatekeepers exist and people have real genuine material freedom rather then just immaterial freedom of a mostly fictional nature

> are the valley companies worse then the old gatekeepers of information

Yes, primarily because the regulations regarding media, news, and other traditional entities haven't been applied to tech companies. That is slowly changing as the law is starting to catch up.

It took more than a decade to states to finally start taxing internet purchases across state lines (closing the "nexus loophole"). It will likely take years before we see meaningful regulation affecting google / amazon / fb

But is/was it a good thing for the traditional elites with it's track record of war, suffering and oppression to be allowed back as paymaster to the gatekeepers?

I.E. is the glorious past people look to by default when criticizing the Internet giants actually an society we want to return to, especially if we imagine ourselves as a citizens of somewhere who is not a de-facto colonial power.

I.E. what kind of regulation do you actually want and how much power are we willing to centralize inside the increasingly untrustworthy system of revolving doors that most governments seams to have been devolving into since the last war to end all wars ended.

I think they are somewhat worse since they have the ability to make their influence better targeted to the individual, rather than just common groups of people, as the old gatekeepers could
> Google controlling what you can learn by censoring results based on politics.

Is there an example of this?

Just two, off the top of my head, but there are more:

1. Recently reported white-out on "gun purchase" related searches. Gun laws (and enforcement) certainly need to be improved, but Google is not the elected body to decide what is good and bad for the society.

2. Banning (or preventing from making money) conservative channels/pundits on YouTube. It does not matter if some of them are lunatics, they are no better or worse than someone pushing "herbal remedies" or some such.

Google is a private company though, their platforms aren’t basic utilities owned by the collective. As such google is free to use their platforms as they see fit.

Nobody had an inherent right to be heard on somebody else’s platform.

1. Whatever your opinion on gun laws is, no marketplace should be forced to allow listing guns - or any other category of products - on it. Shopping is more a marketplace then search is.

2. What happens when the channels in question violate the ToS (Sandy Hook conspiracies often fall into this category)? Should no action be taken because they have a political slant?

You can certainly make an argument that internet platforms should be less like Facebook and YouTube and more like 4chan's /b board, but you need to at least acknowledge that there are tradeoffs with having a ToS that tolerates everything legal.

China. Searching 'tiananmen square' or 'tank' man' won't show any traces of those events.
https://aeon.co/essays/how-the-internet-flips-elections-and-...

Great piece on the connection between Google and the Democratic party and investigations into search result manipulation

The Google search algorithm is highly proprietary and varies greatly per filter bubble, so it's difficult for anyone to prove that they're changing anything. But there is plenty of smoke here. The recent censoring of any shopping results with "gun" in the name, with amusing results [1], shows that they will change search algorithms in response to political pressure. There have also been accusations of censoring socialist websites [2], tweaking autocomplete to favor Clinton over Trump in the election [3], and down-ranking pro-life groups [4]. What's most insidious is nobody knows for sure what they're doing. Is it an accident? Deliberate? Just getting "fake news" [5, 6] or "hate speech" [7, 8] out of search results? These accusations don't even cover continual controversies over bias in YouTube demonetization.

Many of these are mere accusations, but nobody has any idea what's going on. Just a little tweak here and there can radically alter traffic patterns, search results, and knowledge discovery.

[1] http://www.businessinsider.com/google-shopping-bans-gun-sear...

[2] https://www.wsws.org/en/articles/2017/07/27/goog-j27.html

[3] https://www.cbsnews.com/news/hillary-clinton-google-suggesti...

[4] https://www1.cbn.com/cbnnews/us/2017/july/is-google-censorin...

[5] https://www.nytimes.com/2017/09/26/technology/google-search-...

[6] http://dailycaller.com/2018/01/09/googles-new-fact-check-fea...

[7] https://www.lifesitenews.com/opinion/google-changes-search-r...

[8] https://www.csmonitor.com/Technology/2017/0223/Can-Google-AI...

I can definitely see how Amazon is controlling their marketplace, and even now opening brick & mortar stores now that they closed down everyone else's. But I don't get anything from Facebook except finding out what my grandma thinks about a picture of my son. I see YouTube trying to push channels they want me to watch, but I just dismiss them.
Some people get all their news from Facebook. I personally wouldn’t trust news on there but a large number of people believe all the stuff their friends are posting and the biased news they see.
I was reading recently about how supposedly some people were able to buy advertising space and push "fake news". This goes for both right and left wing propaganda. Factually inaccurate news being sent to their respective quires thus further polarizing people's opinions.
The competition is a click away.
I understand what you are trying to say here and I mostly agree, but.. two comments:

1. Size is important: A mischievous kid can be cute, but a mischievous general can be terrifying.

2. Incentives: A small start-up has space to grow, in many cases, it's in its interest to be nice. A giant could be out of ways of to grow and, in many cases, hungry, it will bite the hand that fed them. In the case of Google, Facebook and company, could be their users.

Maybe it's the circumstances of the beast what have changed, instead of its nature but that's enough to deserve some criticism.

3. Ability: when google simply indexed the web and showed ads that others bid on there wasn't a lot to be evil with. As soon as you develop sophisticated tracking techniques and become the defacto leader in surveillance there is so much more to be evil with. And worse, the tendency is always to flex one's ability which means there's always danger of 'flexing in the wrong direction'.

4. Mottos matter: if you explicitely remove the tenet to not be evil, and replace it with doing the right thing. You open up a lot more wiggle room philosophically. Right for whom? society? shareholders? employees? advertisers? advertisees? the company?

Part of the problem with google is that they have the same problem that all advertising supported products have, in that there is a misalignment of incentives for people who use the product. In the end they harvest eyeball (or earballs) (or personal data) to sell to advertisers, this means there is big incentive to do things that the eyeballs don't like. The best newspapers have historically tried to counter this problem by segregating advertising and editorial, and promoting a culture where advertising has no say in the stories that get run. But the tension is always there, and I'm positive 'do the right thing' does not have enough context to encourage siding with the eyeball at every opportunity, and I think the corruption has started to take hold.

> I've been around Silicon Valley since the late 90s. It hasn't changed.

I haven't been there physically but observed it from the distance. Google or not, wasn't the Silicon Valley of the 1990s more about creating new technologies and less about kissing VC asses, repackaging crap, pumping valuations, and screaming "innovation"?

I don’t think a whole lot has really changed, just the actors. VCs have thrust themselves in to the conversation when they basically stayed more behind the scenes years back. They’ve been trying to make themselves in to rockstars that last decade or so which is a little different and I think it promotes the profit based nature of SV a bit more; you know many by name and reputation and reputation means how much they’ve made. That and there has been some substantial innovation in terms of business models, google, Facebook, etc makes giant money and most of their users have never given them a dime. The ability to fully comprehend that (is that the “innovation half-life?”) has just about reached the point where average joe consumer understands it. These service companies draw a softer crowd of engineers than the hardware firms did, design and ux are things now and those types of engineers are a bit more ready and willing to say “hey look what I did” than a firmware engineer on a primitive MP3 player might be.

They used to say ‘you never got fired for buying IBM’ but you also never took a beating for talking shit about IBM and there is a deep hacker tradition of that. We have a few more IBMs these days.

You are forgetting the .COM bubble which was pretty much a pile of pure bullshit without much substance.
There was a lot of bullshit but there was a lot of substance. Off the top of my head:

* server-side web

* first web-based payments

* VoIP

* first mobile devices

* e-commerce

* text messaging

* music piracy... I mean, sharing

* search engines

And I could go on forever.

Lots of honest naïveté then though.

Edit: also what vadimberman said

I think companies have to become more evil or oppressive the bigger they get. They turn from nimble, innovative and disruptive to dominant and mainly maintaining the status quo. Happened to google, Microsoft, Apple and lots of others.

I think the current backlash comes mostly from the fact that Google got a lot of good PR out of slogans like "don't be evil" until it turned out that they are just another greedy big corporation.

Google got a lot of good PR out of slogans like "don't be evil"

When was this? I admit I only started reading English media around 2002, but I always remember it being used as a rhetorical device against them.

Maybe it started to tilt then, but definitely they had a good aura to them. They had a solid connection (imagined or real) to open source and Linux. They were very different from old evils. The old evils walked in suits and wielded contracts, we had come to recognise them by their appearances.
The original public phrasing was something like "We believe it's possible for a corporation to make money without being evil."

The original motto was meant as a snarky summary of a typical long list of positive corporate values. "Look, you can remember all these things, or just remember to pick the not-evil choice." More: http://blogoscoped.com/archive/2007-07-16-n55.html

In the early 2000s, people were saying "Google is going to take over the world" with a smile. Not so much now.
So you are saying Google and other companies in the SV are not guilty of things highlighted in the article.

> Rather than idealistic newcomers, they increasingly reflect the worst of American capitalism — squashing competitors, using indentured servants, attempting to fix wages, depressing incomes, creating ever more social anomie and alienation.

Everything is about attacking a big company?

Thank you for kind of psychoanalizing that.

The motivation behind attacking tech giants (at least in my case when I bash Google or whatever), is mostly to show others how ethic I am and consequently to feel good about my worldview. This is, virtue signaling in purest form.

Meanwhile, I'll stop my signalling hamster for a moment to say that Google has maybe been the single biggest net positive to the society among all corporations ever, mainly because of the ease of access to information that Search provides, that propelled Internet to became ubiquitous and grease many wheels of information storage and transfer that were mostly manual and hard to scale (this is, to broadcast to many people at once).

This new paradigm has his problems, disruption of previous model of society being one, but is the best way forward I know.

> the change in reporters' attitudes toward it derives [..] from nothing more than its increased size

An ant becomes pretty scary when it grows to 100 feet tall.

Any order of magnitude change fundamentally changes the problem. Computers are not just fast calculators. Scaling to a millions users is different than 100k.

I'd say that power corrupts even the most well intentioned and that history has many examples of this. I don't see how tech is differently immune.

While their intentions may not have changed, the power and influence they have accumulated has changed a lot. Face recognition and virtual assistants that seem to always be listening without your consent or knowledge bothers people.
True evil requires true power, as without its manifestation, evil can't be spotted. If Google was small and inconsequential, it didn't hold power, then it couldn't be evil.
Google and people deep in Silicon Valley do not have the capability to judge whether they are seen as evil because evilness is a matter of taste and ideology. Of course no one sees themselves as evil - that is never the question. The question is, "do others see us as evil?"

One perspective is that monopolies are not inherently evil, because 1) It's a matter of perspective - what is Google a Monopoly in - advertising? Or web search? They may be completely dominant in web search, but they are a tiny player in web advertising in the grand scheme of things, which is interesting because that is their main business. 2) Monopolies are regularly supplanted by new monopolies, and provide stable financial ground upon which other "hard innovation," can happen, as with AT&T in the 50s and IBM in the 70s.

Of course, if you are someone like Theodore Rosevelt, then you would say, "trusts, a form of monopoly, are horrible, and more competition increases the amount of innovation, so therefore Google must be broken up." However if you are a Peter Thiel type ideological person, then you might say, "Yeah well, times change and monopolies will provide a huge amount of value for the time that they exist, and then they will inevitably die out, like Sears."

So, the conversation people are having around the world today, regardless of what is being talked about in Silicon Valley...is - has Silicon Valley (as a construct, rather than a physical place) created a feudalistic system, and should we create legislation to take that power and money away from them? Silicon Valley, similar to Wall Street (also a construct, not a physical place), will either innovate a way to maintain that power and convince the rest of the world that they are "not evil," or change the conversation in some way, or politics will keep moving in the direction where they eventually break up all the huge tech companies.

You can scream and say, "hey, we're not evil!" all you want - I'm not sure whether that communication strategy will work or not. Post 2008 folks on Wall Street seemed to have embraced the fact that they were perceived as evil and that they monopolize banking, and it seems that their power has been curtailed very little. I could see Mark Zuckerberg and all the tech execs coming out with a unified message saying, "yeah, online data isn't about us, it's about supporting millions of other small businesses, so an attack on cookies and pixels is an attack on freedom," - a similar tack that Wallstreet takes, and I could see people going forward in believing in that. Regardless of whether spying on people is actually evil, they could create some argument that it's a necessary evil, and therefore is not evil, and get anyone who might oppose them politically on their side, and hence we will continue forward in the United States having a completely separate legislative philosophy around data than Europe.

It's interesting you bring up Thiel with regards to Google. I haven't ever seen anyone so willing to slam their top leadership directly and on television. https://www.youtube.com/watch?v=2Q26XIKtwXQ&t=35s

It's not clear at all that Google will be safer from anti-trust investigation now that Thiel has political influence either:

> “Peter has indicated that if he takes the P.I.A.B. position he intends to take a comprehensive look at the U.S. intelligence community’s information-technology architecture. He is super-concerned about Amazon and Google”—and Facebook, less so. “He feels they have become New Age global fascists in terms of how they’re controlling the media, how they’re controlling information flows to the public, even how they’re purging people from think tanks. He’s concerned about the monopolistic tendencies of [all three] companies and how they deny economic well-being to people they disagree with.” When I asked this source how likely it is that Thiel will assume the post, he answered, “He’s heavily leaning toward it. He feels there’s a lot of good he can do and it’s worth putting up with all the bullshit and scrutiny that will accompany his appointment.”

https://www.vanityfair.com/news/2017/09/donald-trump-peter-t...

> They may be completely dominant in web search, but they are a tiny player in web advertising in the grand scheme of things,

Are you forgetting that Google owns Doubleclick? Facebook and Google represent 63% (and growing) of internet advertising in the US.

> Google is no more evil now than it was in the past.

Maybe not, but its capacity to do evil has changed dramatically. Size matters. Absolute power - in citizen data and web advertising - corrupts absolutely.

* How FB is evil: They create an addictive, time-wasting service that encourages narcissism, they manipulate people's news feeds and thus their worldviews, and they inadvertently bias important societal decisions.

* How Amazon is evil: They lure people into buying from them, soon you will only be able to buy from them and the damage will be felt; they create addicting home surveillance devices that pretend to be helpful ?

* How Apple is evil: They engineer a basic necessity to break down every 18 months, they introduce progressively more useless "features" into their new products, they rapidly change standards in order to force people to buy stupid connectors, they no longer create amazing products? [Really is this evil?]

* Exactly HOW is Google doing evil now? The only argument I can see is that they collect a lot of information about you which they plan to use later. They still provide a quintessential information service. You can avoid their ads very easily.

How google is evil:

1. AMP is eating the open web https://80x24.net/post/the-problem-with-amp/ 2. The youtube algorithm leads users "down hateful rabbit holes." https://www.theguardian.com/technology/2018/feb/02/how-youtu... 3. Google is using monopolistic practices to favor its own products. https://www.nytimes.com/2018/02/20/magazine/the-case-against...

What bothers me about some of these larger tech companies (especially Google) is that they patronize non-expert users. For instance, Google is getting a steep discount on very high quality machine learning training data and pretends to be oblivious to this in the public eye.

Google builds its image recognition algorithm using Google Photos, Google trains its driving algorithms using Google Maps, Google trains its NLP algorithms using Google Home. None of this is explicitly told to its "free" users. I'm starting to think the training data I'm providing is worth more than what I am receiving (free photo storage, traffic info, voice controls).

Side note: Elon Musk recognizes the advantages these big tech companies have in this area which is why OpenAI exists. It's not some altruistic endeavor - it's Elon trying to catch up to the big boys or bring them down to his level with Government regulation and/or spreading FUD.

Public corporations really can't remain moral given the diffusion of responsibility effect. There are so many owners of every company, literally millions of them, that individuals never feel responsible for the evil actions of their property. I wouldn't be in the least bit surprised to hear that Joel Kotkin, the author of this article, owns Google stock through an index or mutual fund.
I scorn this good/evil narrative. It's all economics and politics. Companies are not out there to "be good", whatever their marketing and PR tells you. Companies make money and these companies finally found a way to make money from our attention and personal data.

Until they are regulated, they will proceed doing so with little regard to our privacy and mental health. GDPR is looking good.

One more thing RMS was always right about, and why copyleft (gplv3) is so important. If you aren't on gnu/linux I feel sorry for how controlled and left behind you are going to be, as control was always what this was all about.

All the apologists here disgust me.