I do agree. That's why see many companies like this https://aprl.la are coming up quickly in this space.
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Zero info on that site. I'm looking for a jacket that lasts 5 years of consistent use that is not $300. Doesn't look like that site will provide it?
(Nothing against that brand because I don't know it but it looks like one of those shitty instagram ad brands)
5 years of consistent use, let's say that goes to ~180 days per year (no idea what your climate is) -> 900 days of wear. A $300 jacket would cost you 30 cents per day of usage then. Are you sure you do not spend a higher fraction of your money on ephemeral luxury like beverages or entertainment?