Maybe offer them something for opting in? I volunteered for an email list with Travelpro because of the 15% discount. I can't remember another time I've voluntarily subscribed to a company's marketing emails.
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My kind of guy right here! I would love to do this. In my industry incentives were kind of challenging to work with (you can get in trouble with regulators for false advertising if you dont dutifully fulfill and audit yourself, discounting the product may be too much risk than business is willing to take on, etc). I will soon be changing industries and can't wait to bring back incentives :)