I knew that answer! but there is something else for we, the mortals:

- Try, and try, and try, and try... producing goals in the world championship cup is not easy... but keep trying. Also, a minor league can be enough for you or for me.

- If you want an epistemologic suggestion, think in bounded rationality and context bound realities, balancing (don't know how!) rules of thumb, thinking and ignorance is good.

- Maximize information (customer feedback, clicks, A/B tests) and talk with different kind of people, don't believe in the wisdom of crowds.