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They're probably paying for some low-tier bandwidth. That's something that can always be changed.

But the real upside is that your uploads will live along with your reddit post. Amazing how reddit becomes a dead-link factory when you go back just one year.

I don't know what low-tier BW means (I own an ISP), I think they problem reddit video is that their video infrastructure is most likely not geographically distributed and also not have peering with major telcos, which gives you high latency and poor playback for people who lives far from reddit video servers. Maybe they will eventually fix it, not sure if they have that much money to burn on repeated memes and porn videos.
They use fastly, a quick DNS lookup shows that even without whoising the resulting IP address

  > dig v.redd.it +short
  
  reddit.map.fastly.net.
  151.101.17.140
Then something is wrong with their setup. It's just not me. I have seen many comments on Reddit on how horrible their video platform is, it takes forever to load.
I've found it perfectly serviceable. Especially when youtube is blocked by corporate policy.
What corporate policy blocks Youtube but not Reddit? :)
Companies concerned about bandwidth rather than content.

I used to work somewhere that banned radio streaming sites, until the local ISP became willing to upgrade the connection.