Its data sheet claims 52% efficiency [1], while current generation CCGTs are 60% efficient (e.g. [2]).
Its commercial price is $7,000-$8,000/kW(e) [3]. This is ten times the cost of CCGT power plants, at ~$700-800/kWe (e.g. [4,5]). (This does NOT mean the amortized cents/kWh cost is 10x higher -- most of the final cost is the gas fuel). Ref [5] is particularly relevant, it's financial estimates from California's state energy commission.
edited to add: According to the link [6] in the OP article, the commercial price of the Bloom Box already includes state rebates, and the real cost is twice as high ($14,000-$16,000/kWe). It also reports comparable costs for competing fuel cells ($11,200/kWe for ClearEdge, and $30,000/kWe for Panasonic's really tiny fuel cell).
"A 100-kilowatt Bloom server array costs around $700,000 to $800,000, or $7,500 a kilowatt, after incentives that cover around 50 percent of the costs."
[1] http://www.bloomenergy.com/products/data-sheet/
[2] A modern CCGT turbine: http://www.energy.siemens.com/hq/en/power-generation/gas-tur...
(5,687 BTU/kWh <--> 60.0% efficiency)
[3] http://www.mercurynews.com/breaking-news/ci_16189290
[4] (same turbine as [2]) http://www.power-technology.com/projects/irsching/
[5] CCGT costs in table 14: http://www.energy.ca.gov/2007publications/CEC-200-2007-011/C...
[6] http://www.greentechmedia.com/articles/read/bloom-vs.-solar-...
Why not, they are substitutes for each other.
>(assuming that customers care about local generation...
Why should they care about "local generation"?
so having local power plants would mean power has far less distance to travel, meaning you don't have to produce as much.
http://tonto.eia.doe.gov/ask/electricity_faqs.asp#electric_r...
However if you start actively producing methane for use in something like this, then the greenhouse benefits are negative.
As I like to point out in every HN post on Bloom Energy, these may be fuel cells, but they're still burning fossil fuels.