One of the interesting trends I've been seeing are the amount of companies that are rebuilding there maps from the ground up. While Google currently provides the best data set, there is a resurgence of companies mapping from the ground up to solve problems that Google isn't solving for its customers. You've got Apple[1], Tesla[2], and Uber[3] all rebuilding maps and all current/previous customers of Google.
[1] - https://techcrunch.com/2018/06/29/apple-is-rebuilding-maps-f...
[2] - https://electrek.co/2017/07/03/tesla-map-navigation-open-sou...