You may not care about tracking individual people but in order to realize your business advantages you end up doing it anyway. They always put their business needs above those of the users. Increasing conversion rates always trumps user privacy and peace of mind. Claiming businesses care about happy users is just dishonest. They care about bottom line.

Business just shouldn't be able to freely collect mountains of information. They can't be trusted to do it responsibly. Collecting data is a privilege and it can be revoked. If they insist on doing it, we'll find a way to avoid sending the data. If they lock us out for not sending data, we'll send fake data.