Should they? Everybody would have complained that Google was giving them preferential treatment just because they're big and important. Is there a precedent for this?
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I think that everybody does this in almost every industry, huge players get different rules than everybody else. You might not like this but I can almost guarantee that if you were running a successful app store the amount of money involved would make you behave in the same manner and bend the rules for the big guys to get a piece of that big money.