Copyrighted material is so old skool. CC licensed should be the new normal. But too many people and companies have not yet thought of the blockades that copyrights have on innovations and freedom. EU is so wrong with protective laws for industries that should have reinvented their businesses model long time ago.
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Creative Commons is built on and only functions because of traditional copyright.
As a general rule, when you pay the danegeld (in this case, accept that the state is allowed to give some people monopoly over knowledge), you can't get rid of the Danes.