I love that. Exactly. Any more you can share about that story? I imagine customer loyalty or repeat projects after that proposal went up too? There's another post I'm kicking around about how a service vendor I did business with recently basically proposed what I intended. Charged up to my budget. And the project was a bust. And I'll never recommend them to anyone. Tracing back the steps though, if that vendor had said "Look. What you're trying to do might not work. Let's just try something smaller for much less than your budget." I would have gone for it. Then even with failure I would have kept trying with them, and recommending them to others. Too many of us agencies and freelancers try to optimize for the $ on the table now, and we put the long term relationship in jeopardy (the one often worth much more $$$)