This is an interesting podcast[1] describing the phenomena you're experiencing. At a high level, you're inclined to believe anyone that aligns with your views regardless of intelligence, logic, expertise or facts. It goes into how people cognitavely consume and intercept news.
I would say that I'm personally still open, but I think Apple has done over the years to earn its reputation of trust than Bloomberg. I feel like Bloomberg is going to double down in the next few weeks, but we'll see what happens.
[1] - https://dataskeptic.com/blog/episodes/2018/cultural-cognitio...