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The public wouldn't buy the 'neutral' aspect, as every mechanism that a platform provides, is in some way biasing the type of content that is broadcast. Twitter's RT feature, which requires no curation or modification of actual content by Twitter, still biases content to that, perhaps, which is most divisive or simplistic. Broadcast technology, even without algorithmic bells and whistles, is already a biased technology. I think we might in-fact agree, but to me, there is no crucial ethical difference between a chronological twitter and a algorithmically mutated one, for in either case, the very platform itself (its existence, its design) pre-biases the type of content that will flow through it, and thus we'd end up with content that would make us consider policing it.

So, in your words, I would say, it is somehow fundamentally impossible for a technology to be "passive".

2 comments

Retweeting doesn't bias content; it's rather the opposite: making it easy for people to share content they like removes a longstanding bias. The old models of broadcast media selected content to fit the biases of a few powerful media executives.

You may find the choices of the average person "divisive or simplistic" but the Retweet button doesn't dictate their choices.

"Policing" content, however, is all about dictating people's choices, motivated by the thought that the "police" know better than less powerful people, and reestablishing the biased filter controlled by the powerful (new-)media executives.

To an extent, but if they provide the information through a set of transparent protocols and mechanisms that users can comprehend, they are remaining as neutral and passive as possible. And that's key: Twitter, at its core, started out as something extremely comprehensible, and grew less so as it began to paint over its transparent abstraction.