Item — HN Reader

>while Pepsi branded ones (excluding Dr Pepper)

Dr Pepper is independent, neither a part of Pepsico or CocaCola Company. Part of their (successful) marketing campaign was making everybody believe that there are only two choices when it comes to soft drink: coke or pepsi. Dr Pepper (and other extinct brands) got left out of the public consciousness this way

3 comments

Dr Pepper isn't entirely independent - it's a part of Keurig Dr Pepper, and is associated with 33 other bottled beverages including schweppes, canada dry, yoohoo and Snapple

Though, on a regional basis, Dr Pepper gets bottled and distributed with one of the big two.

Back in the 90s when I used to watch ads, Dr Pepper had an advertising campaign in the UK which had besuited scientists examining, and declaring "we can you one thing, it is NOT a cola"