I'm no expert in car production lines but I would assume most major car manufacturers use the same production techniques so I find it hard to believe GM's decline can be linked to "treating assemblers as though they were little whirring parts of one giant machine".
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The article specifically addresses that, providing examples from different car manufacturers about how they treated their workers differently. (The company culture, the additional responsibilities they were given, etc.)
The article is 7,000 words long, but it has a lot to say about the culture at factories where cars are produced.