I'm a car nut and love cars. I like the idea of a new Supra, but I don't think it'll last long. The days of the sports coupe are gone. (i.e. the Accord Coupe was a great car, but nobody wanted one.) 'Muscle cars' are an exception, but these differ from sporty coupes.

I predict a short run.

Edit: Others are correctly pointing out that the BRZ/86 twins sell well, but these are small cars, not bigger semi-luxury couples ala the BMW 8.