I wonder if this would work on a VC? Say you've got an idea and you're trying to raise money from a Venture firm. Target the firms GPs with info that your business is trying to solve and then when you pitch them, they'll love your idea.
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I don't think this is a secret?
It has been a trend at startup weekends and accelerators since ~2014; Target your investors, coaches, and class to at least get them to perceive your brand as bigger than it is and use your app -- or get their children, friends to be aware of the brand.
Ah okay. I’m just slow to figure this out then :)!