Thanks for the explanation. Interesting perspective. I'm finding that certain customer tribes over time get turned off by the point that "maximizing profits is the only true value, and whatever else they might say is smokescreen."
This reminds me of the typical social media company (e.g., Facebook). Certain 'customers' have turned cynical because of the company's aim to maximize profits. I wonder what it's going to do to their brand value/personality in the long term?