Interesting, thanks. Based on your experience, did you find any books that were useful?
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For SEO I read https://www.fullstackoptimization.com, which seems to be a good guide. I have used some of the techniques in the book, but it is early days. What I can say is that I am getting a tiny amount of traffic from Google from the targeted keywords, and it will take some time to build that up.
For Marketing I watched quite a bit of a Udacity course, which I think you can do for free.
The other stuff mostly online blog posts, forums, government websites etc.
This is useful, good to know. I didn't think much of SEO for some time, but I'm finding that it's one of those timeless things for websites.