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It feels like e-celebs are being paid insanely inflated sponsorship money at the moment. The corporate world seems to be bending over backwards to give people like Ninja, PewDiePie and so on as much money as possible.
Interesting view. There does seem to be a symbiosis-like relationship here. I wonder if there's some type of systems theory that explains this?
What problem for video does blockchain solve?
Good question. From the article, it states, "DLive is built using Lino, a fully blockchain protocol whose creators say offers enhanced transparency and decentralization." But I wonder how, specifically, this will solve big problems.
May have solved the problem of finding investors.
My guess, its not so much about blockchain as being in control of his own distribution and sources of income. I'm sure he'll try other models too.

The big tech companies all seem to be itching for censorship and deplatforming - due to the personal political inclinations of their senior executives, workforce, and due to increasing pressure from state actors.

Like Sam Harris' jumping ship from Patreon, my guess is PewDiePie is anticipating that he will be booted from YT in the near future, so he's moving his eggs to other baskets before that happens.

This is a useful point, as you write, "anticipating that he will be booted from YT in the near future, so he's moving his eggs to other baskets before that happens." The switch looks like a strategic move. I do wonder how long he will stay at DLive. For a short period or more permanently?
> or a short period or more permanently?

This would likely depend on how much his audience grows on it. Wonder what his metrics for success would be.