Is there a word for the converse of "clickbait"?
The opposite of bait is repellent, so in that sense it would be "clickrepellent". However, I don't think that gets across the point that it is the inverse of "low value content with a misleadingly appealing headline", i.e. it is high value content with a headline that doesn't adequately reflect the value of the content. For this I was going to suggest "clickfish", as in the valuable objective of bait (assuming a fishing metaphor). However, a quick internet search reveals this is a widely used term already, e.g. for an internet surfer who falls for (and reposts) clickbait, or the name of anti-clickbait software. Then I thought of abstracting this a level with "clicksupper", as in fish supper, a wholesome meal made from fish and served with chips. Or how about "clicktreasure", thinking of buried treasure. But then again, how about simply "anti-clickbait"?