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Continuity of editorial is huge. The Times under Harold Evans was different from William Rees-Mogg and Douglas-Home. But, I think in essential qualities, much remained the same. After Simon Jenkins I lost touch, but I do believe there is a house style and it pays to maintain it.

The counter-argument is of course the Daily Mail and Dacre, who is a crypto-fascist and evil. The sooner the editorial there is fixed the better (and it is, a work in progress of sorts)

The FT used to be read by a lot of left leaning people, because it seemed money-men don't lie to each other about matters of fact. Useful if you are worried capitalism might not be in crisis after all.

Interesting points. And I agree with your note, "I do believe there is a house style and it pays to maintain it."

When Nikkei bought the FT a few years ago, I remember some were concerned the voice would be lost. I'm happy it's pretty stable.