This opens my eyes to why my son gifted his classmate a $10 skin from his own pocket money for no special occasion - there was clearly far more going on than I had realized.
Bullying is one way of handling "defaults" - generosity is another... and Epic Games makes boatloads of money either way.
Maybe everybody should get assigned a random unique skin, but if you pay you get the skin you want.
Fortnite has just attracted way way way more young teens, and they're bullying each other because of differences as they always have.
I wouldn't be surprised if there wasn't actually any more bullying going on because of Fortnite - it's just more obvious to people outside of the teenagers social sphere because of how wildly popular Fortnite is and how much media attention it's getting.