I don't think that paying for content would have stopped the tracking.
Or the advertising.
In my opinion, there is no limit to man's greed. Whether that's a good or a bad thing for humanity, time will tell.
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Look at what cable TV became. Originally ad free because you were paying for it, but 'amoral optimization for profits balanced on the knife edge of the frustration of your audience through advertising barrage' is what any media company feels it must now do to survive.
"How are you going to beat Joe's numbers from last quarter?"
I think this is all emergent behavior coming from the self-interests of the many participants.