Great article. To me the weak part in this argument is arguing this all involves “lock in”. Specifically:

> The story is that users will buy Netflix streaming services and it will be too much trouble to switch to a different service, which is a variant of a phenomenon called “lock-in.”

And because of this they can get away with building bad content and losing money.

I don’t agree users won’t easily switch or leave if quality drops. Netflix is becoming a premium channel like HBO (or vice versa). It’s trivial to cancel the service like it is to cancel any premium channel (think HBO after GoT) and look at other options. If anything, eventually my credit card expires and I revisit all my subscriptions...

This does seem to be a problem in the case of a duopoly or monopoly, which is perhaps the real threat the author means to describe.