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by alexandercrohde·7y ago·view on hn ↗
Well, the fact that this has so many upvotes, sort of contradicts you. Some portion of people (maybe 15 or 20)% had brand-trust in amazon that their "choice" products were a service to the purchaser.

With that disproven, those same people (presumably the ones who were most trusting of Amazon) now have been bitten and are forced to reevaluate Amazon's honesty and Amazon's reputability. I imagine those upvoting this topic are the very 10-15% who find this behavior shocking and potentially self-destructive of amazon.

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In fact, the more I think about it, the more I realize this is a dark-pattern. Amazon must realize that the "Amazon's choice" label ONLY increases sales if consumers misunderstand what that seal really means in that context.

A consumer has every right to feel outrage over intentional unethical behavior from a company. Similar deceit by other companies doesn't excuse this, nor does it mean the shopper's repulsion is invalid.