Ahh, I understand what you're saying.

My blog post goes through the process for inbound candidates, which accounted for the majority of our hiring. We did actively try to poach folks as well. I spent literally 4 years trying to recruit one of my friends out of Microsoft.

For these folks, you need to sell, sell, sell your vision, product and team. They're not going to switch unless they're really pumped. All of this work to get them excited happens before the interview process even begins.

I think for these people the difficulty of the interview process is a small issue relative to the risk of switching away from a job they already like.