To me the whole idea of data ownership and everything this article is talking about is antithetical to some company somewhere or cloud storage. I personally collect mp3s. I could easily pay for a Spotify subscription or even have it included as part of a mobile phone contract at a discounted rate, but I prefer to have the actual files on my computer, I own them and no one can change that fact. I religiously catalogue and sort all my files and back them up to multiple external media constantly. I am currently working on a couple of projects that are all to do with organising files locally via their metadata (mp3s, JPEGs, et al). I avoid anything cloud. I am slowly but surely migrating away from the cloud.