> It’s just been handed over to the web site publisher
This is an illusion. It is a fact that the evolution of the web as a medium empowered publishers with more control. However, the browser is running on our computers. The truth is we let them have control. We trusted the publishers and allowed execution of foreign code on our machines.
We gave them that power. We can take it away. It began with popup blockers. Then people created ad and script blockers. Now we have general content blockers. I bet one day people are going to make GPL'd custom clients for popular websites.