Completely agree. It should be safer to not know everything. Collecting personal information should be a massive liability. If they insist on collecting huge amounts of data they shouldn't be able to claim they didn't know anything when authorities find that crimes were being committed. They had the data, failed to analyze it and their negligence enabled the crimes to occur. They are as much at fault as the criminals themselves.
That ought to end the pervasive monitoring of users for marketing purposes.