In my experience most of the vegan evangelists are not pragmatists
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If you care about animal welfare at all and you know what goes on in factory farms it can be hard to take pragmatic positions. All the same though I think it doesn't help to come across as too uncompromising if you're trying to win people over to your cause.
This is a common argument, but backwards. The more important an issue is the more pragmatic you need to be, because results actually matter more than your gut feelings of discomfort, right?