Tim Cook is trying his best. But yes they are coasting on previous innovations like Android is, and barely adding new features. Just more RAM and faster CPU.

They killed the Mac Pro by making it look like a garbage can. It is back to ATX standards but way too expensive, which drives people to make Hackintoshes to play MacOS games. I home Apple can get the PlayMac or whatever gaming Mac out soon so people can play games on it without spending thousands on a Mac Pro.