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by chrisfrantz·6y ago·view on hn ↗
I love this, I follow a similar method. One thing that immediately stood out is the Instagram ad creative is poor. The copy is overly technical and there’s no call to action. The image is a basic stock photo.

Spending 5 minutes in Biteable [1] or a similar service would kick out much better ad creative that would likely have yielded substantially better results.

Another point of contention is around the revenue model. Sure you could pay 4x to drive initial growth, but if you keep those customers longer than a month, the LTV could outpace the CAC.

Finally, all those efforts work together. Spend $20K on google ads and referrals will go up, you can test conversion funnels since you have traffic, back links will appear that will help your organic SEO in the long term, audiences for retargeting on Facebook will fill up, etc.

However, the conclusion of the author is one I agree with in the long term. Tech will solve for this. Hololens and Quest are close, the next generation will probably solve it across multiple platforms.

[1] I work for Biteable.

2 comments
> that would likely have yielded substantially better results

No. It would yield higher click through, but not necessarily a higher conversion rate. It would actually yield a lower conversion rate because a lot of creative ads get curiosity clicks rather than people dying for the product on offer.

Let’s just pretend though in fantasy land that double the clicks meant double the conversion— the business would still be operating at a huge loss.

Do you have any concrete proof animated or video ads perform any better? I got pitched a similar service a few years ago and the whole thing came off as super obnoxious for the end user.