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"Melissa Chang of Pure Incubation recently listed five excellent reasons why a recession was a great time to start a company.

"But you don't have to wait for a recession. There has never been a better time to start a company than now..."

Recessions are bad for companies. Not good. Bad. Being 'forced' to 'be leaner' and such through numerous recessionary inconveniences is like environmental coercion.

There's a reason seedlings germinate when spring is coming.