Sounds like a good business opportunity. In general many brands are involved multiple price point markets. Eg: a liqour company sells a high quality expensive bottle and also remarkets under a different name to say Costco for example. Sometimes it's a very similar product, sometimes they don't want to associate thier name with a worse product though they are owned by the same company
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And sometimes it may very well be the same product. Expensive alcohol, clothes, handbags, etc. are very often bought as status symbols - i.e. as evidence you can afford to burn all that money on what's at best an incremental improvement over the mid tier.
Still, that's something entirely different than straight up lying about the objective qualities of your product. Especially medically-relevant ones.
In all seriousness, for that coronavirus mention, I'd like to see someone jailed.
I don't really approve of that. I know it goes on, but I'm not giving my seal of approval to that.
It's just a pet peeve of mine that dressing well is often mocked as frivolous. It often has a gendered component to it, like women are silly creatures.
I knew a professional couple that both worked at the same place in different departments. She talked about going shopping and both of them spending hundreds of dollars on office clothes over the weekend.
The following Monday, she got teased at work for wearing a new outfit. No one said one word to her husband about his new office attire, though he had spent at least as much as her.
My annoyance about how socially acceptable it is to act like nice clothes are merely stupid status symbols is in no way intended to justify deceptive marketing, especially for medical stuff.