After my last stay in an airbnb I was asked a series of questions about my stay, facilities, amenities, the neighborhood, etc. They seemed to be tailored in some way or pulled randomly from a larger pool.
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I'm sure they tailor it based on the amenities listed. They won't ask you if the pool was clean if the host doesn't advertise having a pool. They probably also tailor it based on historical complaints. If a guest has complained about a particular home being dirty, then future guests are asked more often about cleanliness.