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Had a similar idea a few years ago. Bounced it around a few lawyers and there looked to be quite a bit of liability and was against at least one of our local providers TOS. If it gets traction, I imagine most providers will update their provider agreement as well.

There’s a reason Pluto exists and has to get content deals with providers. There’s no free lunch.

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Totally valid concern. We've already had some conversations with the larger content providers who've been interested in partnering with us to make their ads more targeted and relevant. We're not looking for a free lunch. We just believe that businesses deserve some control and benefit from the ads they're being forced to show.

Sure, but they’re not being forced. They pay for it the service and it’s a choice.

The provider sells the service and the service is partially subsidized with local ad buys. You’re eating into that portion of the business.

If you can figure it out with the providers and scale, it will take off. I plan to follow along, good luck on the journey!