> Reporters watch the arxiv for things to report on. Those reporters are not scientists. All they know is that a scientist said something, so it's fair game to put in a headline.
As a production-side journalist of many years, it was a constant annoyance to edit the copy of so-called science correspondents, most of whom had little or no science background and, demonstrably, no respect for the fields they were apparently covering. Particularly distressing were the perennial "cancer breakthrough" or similar angles that gave false hope to those at their weakest.