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They can't write because the education they have had from K - MBA hasn't required enough writing classes and these people haven't taken the time to practice.

Like with programming, writing requires practice and learning the rules to be a better technician. I disagree that creativity is a big part of it.

The most valuable college class I have ever taken was a technical writing class with an instructor armed with a wicked red marker. Interestingly, it was computer science and forestry (Montana) majors who were required to take it, not business people. A class like that takes care of the technical side (rules of grammer) of writing. Beyond that, you need lots of practice.

They can't write because they've had all the creative life force drained out of them from 6 years of learning about "business". Of course, that creativity was probably already on the low end considering that they opted into business school in the first place. /jokes
The ability to effectively communicate is drastically underrated. (Perhaps because its the most difficult to quantitatively measure?)