https://www.profgalloway.com/oyomfg
"WeWork was an opportunistic infection highlighting the poor judgment of SoftBank. Oyo is the beginning of the end for Vision 1 as its brand moves from incompetent to malefactor.
(And he's referenced it several times in other pieces.)
Edited to add the quote from the linked OYO piece.
He missed out on one global hotel brand, though, which covers the whole spectrum of cheap lodging to shameless luxury and does so successfully.
Accor[1], offers the whole spectrum from Ibis Budget (used to be Formule 1 and ETAP) up to its Soffitel hotels and does so successfully.
Personally I'm a fan of Ibis. Their offer is consistent and while the rooms are small and cooky cutter generic the beds are always good and the bathrooms work. Plus, they are usually well located and relatively cheap.
So it is possible to have a successful budget hotel chain as part of your global brand and not even compromising your luxury offerings in the process.
That said: You won't catch me dead in an OYO hotel,after seeing a few of those dumps in Malaysia.