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Platform, Supplier, AWS, Shipping to start.
How would that benefit the current situation at all?
It would level the playing field and enable a lot of competition. For example, is it fair the Amazon the platform as access to all the data about good selling products, pricing information, and can dictate to a selling what they are allowed to sell something for (i.e. you cannot sell a product cheaper on your own website if you sell it on Amazon), but then at the same time takes that data and then comes out with am Amazon Basic clone to then undercut you as a the seller? The seller that already had to take a price cut/profit margin cut to be on Amazon? Having them be both the platform and the seller is bad for industry. You the seller and giving them free market research only to sell at a disadvantage to them because they are the gateway to the platform, product, shipping. The have slowly strangled industry and in the case of France now want to take their ball and go home when we are dealing with a global emergency.
That's how the industry has always worked. Walmart, Costco, supermarkets, clothing stores, pharmacies, etc, all have their own brand of products that they sell on their own stores along with other brands that use their competitor's infrastructure to sell their products. Usually the store's brand is also cheaper.

Why is it an issue with Amazon?

All those stores do not mandate the prices you can sell your product for outside of their premises.
If true then we should start with legislation to disallow platforms from mandating competitor's pricing if they also sell products in their own platform.

It seems like a good starting solution without having to go for the nuclear option.

Just Amazon & AWS would be fair.