[0] Project IceStorm - http://www.clifford.at/icestorm/
Project X-Ray [1] has been working on reverse engineering the Series 7 bitstream format for a while now, and Dave Shah has an experimental fork [2] of nextpnr that targets some devices using the X-Ray database.
So knowing the bitstream format by itself is only a small step forward, if your goal is to take full advantage of the hardware and IP available. You'd need to reverse-engineer all of the specialized hardware and IP support as well. Opening the bitstream format would still be very worthwhile, but it's not the game-changer that many believe it would be.
Divulging this data ends a revenue stream (which funds tooling development) and prevents competitors from potentially extracting useful information.
There's zero reason to open the chips up at that level.
So if you spent a billion dollars and had the livelihood of a few thousand people on your mind, would you protect that investment?
Let their "wisdom of the crowd" come up with a competitive chip that took a thousand highly trained engineers 4 years of 100% time and a billion dollars come up with their own version.
Besides, the lack of public RE efforts is AFAIK a political issue more than anything; the FPGA companies have been known to send lawyers at anyone who tries. The bitstream format itself is, following the layout of the FPGA itself, naturally going to be extremely regular and definitely not hard to figure out. They're really like a "worst kept secret" in the industry --- there are probably a lot of people who have already figured it out, but just don't want to attract legal attention.