I think it's disingenuous to say "the web is basically google's adversary" when Google AdWords is the reason so many pages fight for top ranking.
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Well sure, but I was hoping my narrow meaning would be clear: the search team operates in an adversarial environment.
The Search team isn't some helpless independent group adrift on currents outside of their control.
If it wasn't AdWords, it'd be something else. People build websites because they want their content to be seen. That means competing for search result ranking.