There's typically a lot that's required in growing and scaling a web business. Often its a bit more than just learning to program and building your site. Technical co founders are generally hard to find, because the good ones get taken quickly. Additionally many technical co-founders don't see the idea in the same way you do. I'd recommend doing all you can to first validate your idea before attempting to find that technical cofounder or learning to program yourself. Your #2, seems like a great starting point. From there I'd focus on both #1 and #4, #1 more to build out your concept and prove it than to fully build the product. While it might seem like extra work, it's worth it to work through issues and will make finding a technical cofounder easier.

As for actually finding a technical cofounder, go to various events. Since you're in the bay area there's no shortage of them from Hackers and Founders meetups, to Lean Coffee. There's usually several per week so get out there early and start connecting with developers that may be able to help you down the line.

As for Techcrunch, like many others have mentioned here hold off. You won't get 10 chances to be on the front page unless your foursquare or twitter, even more so you want to be able to truly capitalize if you do receive that marketing.