If you can find any reliably bad strategy (in a fee-less market), then you have necessarily found an outperforming strategy that is the opposite.
The bid/ask spread is an example of such an inefficiency. Take a hypothetical case where you just buy and sell the exact same stock over and over, but the price of the stock never changes. Every time you complete a bid or sell order, you would lose an amount equal to the gap between the bid and ask prices. Repeat the cycle enough times, and you will lose all your money, but the stock price will never have changed. What's the opposite of this strategy? To never trade at all?
The idea that you can just reverse a losing trading strategy to come up with a winning strategy is absurd, because it completely disregards the entropy inherent to an inefficient system.
Being the market maker creating that spread. Who also gets financial incentives from the exchange for doing so.
another way of saying this is: the average of all trading strategies is the market.
the parent, maybe mistakenly, stated any strategy will have average returns, but consider the naive strategy of putting all of your money in a small number of (often highly correlated) stocks. that trading strategy will underperform the market on average.