Obviously "clear" and "direct" are both positive-spin words, indicating that the author thinks there's some value to this.
As somebody who used to be incredibly blunt, and still is much blunter than average, I'll tell you that social graces, white lies, and indirectness usually serve purposes. The only time you need to be more direct is when people don't understand what you're saying (which actually happens a fair amount in business).
Take for example the PIP (performance improvement plan). On the one hand, the name of it is so whitewashed you could worry the meaning might be lost. However, renaming it to the blunt title "were-probably-about-to-fire-you-documentation", though refreshingly direct, would probably be a tough pill to swallow for a lot of people.
Does changing the words around it lessen the pain (in the long term)? Unclear, maybe it just spreads it out, maybe it makes it more shameful, because it indicates it's too severe to be addressed directly.