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This was actually a really awesome presentation. I don't think the intended audience was their customers, perhaps more for the media & gamedevs.
It was originally intended for the Game Developers Conference which was cancelled (postponed?). Sony didn't do the best job setting expectations ahead of time, but either way people were hungry for info. At the time, Sony had been fairly quiet.
IMO required viewing for any dev to form a more informed opinion on the SSD tech. Cerny talks about it fairly practically.

Starting point on SSD: https://youtu.be/ph8LyNIT9sg?t=310 for about 20 minutes