I loved the idea and interface etc. so I registered and downloaded the app. But upon launching, my corporate (ge.com) proxy blocked it:

    Not allowed to browse Newly Registered Domains category
    URL: https://app.squawk.to/

This is perhaps because your whois records are bare minimum!

    $ whois squawk.to
    Tonic whoisd V1.1
    squawk noah.ns.cloudflare.com
    squawk kim.ns.cloudflare.com

You might want to look into that.

Also, to increase adoption, perhaps give the users a link to directly use the app.squawk.to URL to use as well. I tried that on my personal device and it works as advertised.