But do not adhere to them as rigid rules or you will suffer in your ability to express yourself. Passive voice exists for a reason. Long words can add variety, rhythm, and color to your prose. Elongated sentences can help give your writing a flow that a mere parade of short sentences can never hope to achieve, not even after a thousand rewrites. Or not. All such items can be misused as well, and the books are replete with bloated forms of expression used by lawyers, politicians, educators, administrators, and the like who would not know a simple word or sentence even if it stood before them doing somersaults. The key is to know sound principles for clear and concise writing and then to apply them with a rhythmic ear for balance in your forms of expression. That means, yes, use passive voice, long words, and flowing sentences as needed to add grace to your prose but always with the baseline in mind: that is, to communicate in ways that are clear and concise and that people will readily understand for your stated purpose (formal style for formal settings, casual for casual, and whatever fits for anything in between).
I note all this because, years ago, I consciously and diligently set about to attempt to master writing and stumbled upon the rock of "simplicity" during such stretches in my learning process where I had assumed that all one could do was follow such rules. Any attempt to apply such rules one-dimensionally is a mistake, and you will regret trying it. Follow sound principles, by all means, but not dogmatically.
The other major keys to good writing are depth of language skills and extensive reading. No one will read your work unless you have something helpful to say. You get this by working hard to develop your skills, and lots of writing (and reading) is vital to this process.
Toss in a good measure of courses involving study of Hemingway and Vonnegut and I was a wreck for years. A passive construction, a ten-dollar word, the odd adverb--all had me in doubt and writing the most vanilla prose.
So it goes.
It was only when I started participating in NaNoWriMo that the forced march of cranking out 1666 words a night for a month combined with the permission to produce a shitty first draft allowed me to being my recovery.
However, they will also say to forget all that and go beyond, because expression shouldn't be confined by rules.
I've always thought you abide by the rules just long enough to spot their usefulness and then your throw them out the window and create something new.
Writing clear sentences.
and then 'concise' was added. As if to mean: Writing clear (concise) sentences.http://en.wikipedia.org/wiki/Serial_comma
EDIT: Ignore this. I thought he was referring to the first line of the post. "Follow the principles below to write sentences that are clear, to the point, and easier to read."
I think they're claiming a lot more than "here's how to write concise sentences, if that's the style you're aiming for."
Note also that this section ("Clear, Concise, Sentences" [sic]) falls under the heading "Improving Your Writing Style."
Good writing skills are so important today when you consider that much of the writing people typically do is in an email or a powerpoint, not a romantic novel.
To look at it another way, these are the rules that are made to be broken in the service of stylized writing. If you don't know the rules, you won't know when to break them.
Style: Toward Clarity and Grace
Style: Lessons in Clarity and Grace
Style: The Basics of Clarity and Grace
I can't speak to the first 2, but I purchased the 3rd and found it to be excellent.
Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
Never us a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
Break any of these rules sooner than say anything outright barbarous.
http://www.resort.com/~prime8/Orwell/patee.html"Vigorous writing is concise...this requires not that the writer make all sentences short, or avoid all detail and treat subjects only in outline, but that every word tell." - Strunk and White "The Elements of Style"
There are many "manuals of style" available as well like: http://www.chicagomanualofstyle.org/home.html.
"There was a failure of communication."
They are far more thoughtful about style (what it is and how to teach it) than most writing guides. They acknowledge that there is not one best or ideal style for all occasions and that the style they describe and teach is one among many. It's an eye opening book in many ways. (Note: I see that there's a second edition just out. I haven't read that. I read the original in the late 90s. I doubt they've ruined it, but just in case.)
[1] http://classicprose.com/ with excerpts from the book here: http://classicprose.com/csx.html
Muddy writing, by contrast, is generally meant to impress and not convey information. The intended reaction is "I don't understand what you said, so you must be smart." This, unfortunately, seems to work for businesspeople and academics. But I hope that geeks can see through it.
I don't really know who he is, but he make some very convincing arguments.
With a title like this, I won't even read the thing. So many things are wrong with this first sentence. 1. Why The Capitals For Each Word? That screws with my human word recognition algorithm. 2. The title implies three things: Writing clear, do something concise and something with sentences. That's all but clear to me. "Writing clear": you mean writing the word clear? Does not sound interesting to me. What do you want with "Sentences" and "Concise"? Not clear at all to me. 3. Probably, the author meant something like "How to write clear & concise sentences". That gives the sentence instantly another meaning.